WHY PEOPLE DON'T "GET" DESIGN
The general perception is that artists, designers, and architects simply make things pretty and hand off the “real work” to the people who took science classes in college. This discussion frames design in objective terms to assist in making the results more quantifiable. The specific themes of integrity, proportion, and clarity are then applied to UX design.
LOOK FOR THE DUCT TAPE
Duct Tape in UX works 2 ways:
1. Shows where our products are failing
2. Inspires us to create new products